Montana Anglers Generate $1.27 Billion Economic Impact, Study Shows

HELENA — Montana’s world-renowned fishing opportunities generated more than $1.27 billion in economic activity during 2024, according to a new study from the University of Montana and Montana Fish, Wildlife & Parks.

The research shows that more than 450,000 resident and nonresident anglers contributed significantly to communities and businesses across the state, supporting nearly 16,000 jobs statewide.

“Montana’s amazing angling opportunities are no secret, but this research shows just how important fishing is to communities and businesses around Montana,” said FWP Director Christy Clark.

Cold-Water Fishing Dominates Economic Impact

Cold-water fishing, primarily targeting trout, accounted for the largest share of economic activity at $1.1 billion in trip-related expenditures. More than 70 percent of these expenditures came from nonresident anglers visiting Montana specifically for its pristine rivers and lakes.

This segment of the fishing industry supported 14,355 jobs, generated $385.3 million in personal income, and resulted in $1.35 billion in total economic output across the state.

Warm-Water Fishing Supports Rural Communities

While smaller in total economic impact, warm-water fishing for species like northern pike, walleye, and bass generated $170 million in expenditures, with two-thirds coming from Montana residents.

These fishing trips, typically more frequent and localized, supported 1,623 jobs and generated $41.9 million in personal income. The activity serves as an important economic driver for rural communities that may not see other tourism activities.

“The large economic impact of fishing reflects the high quality of Montana’s fishery resource and related services,” said BBER Director Jeffrey Michael. “The biggest spending categories are accommodations, outfitters and guides, and restaurants, which support thousands of Montana jobs.”

Study Methodology

The Bureau of Business and Economic Research administered surveys to adults who purchased Montana fishing licenses during the 2024 season. Nearly 1,200 people completed surveys between November 2024 and May 2025, providing detailed information about their fishing trips and related expenses.

Researchers asked participants to report trip numbers, water bodies fished, species targeted, and days spent fishing. They also collected spending data on travel, lodging, food, guides, equipment, and other trip-related expenses.

The survey results were incorporated into economic modeling to estimate job creation, personal income generation, and total economic output from both cold-water and warm-water fishing activities.

Montana’s fishing industry demonstrates the significant role outdoor recreation plays in the state’s economy, particularly in supporting rural communities and service industries that depend on both resident and visiting anglers.