Montana Health Officials Partner With Coffee Shops for Breast Cancer Screening Campaign

HELENA — Montana health officials are taking breast cancer screening awareness directly to where residents start their day, partnering with more than 60 coffee shops across the state to distribute 60,000 pink coffee sleeves carrying a life-saving message.

The innovative campaign by the Montana Department of Public Health and Human Services launches this October for Breast Cancer Awareness Month, with coffee drinkers finding sleeves that read: “This coffee is a lifesaver, your mammogram is too!”

“Detecting cancer early is critical because that’s when treatment works best and saves lives,” said Sara Murgel, manager of the DPHHS Breast and Cervical Cancer Early Detection Program. “Starting at age 40, women should talk to their medical provider about the benefits of screening.”

The grassroots approach represents a creative partnership between the Montana Cancer Control Program and local health departments, with ten health departments and five Veterans Affairs clinics participating statewide.

The campaign addresses a stark reality: breast cancer accounts for 33% of all new cancers among Montana women, with an average of 966 new cases diagnosed annually, making it the most common cancer among women in the state.

For women aged 40 to 74 at average risk, DPHHS recommends mammograms every two years. Most health insurance plans cover the cost of screening mammograms, but for those who lack adequate coverage, the Montana Cancer Control Program offers free breast and cervical cancer screenings.

“No woman should skip a screening because of cost,” Murgel emphasized. “These services are available statewide.”

Over the past five years, the MCCP has provided free breast cancer screening and diagnostic services to 5,318 Montana women who lacked adequate insurance. Women who meet income guidelines can access these services by calling 1-888-803-9343 or visiting cancer.mt.gov.

The department also encourages all Montanans to adopt healthy lifestyle habits to reduce cancer risk, including maintaining a healthy weight, engaging in regular physical activity, and avoiding or moderating alcohol consumption.

“Local health department staff are ready to help schedule screening appointments,” Murgel said.